Archive record. casahacker.org/causas — Squarespace, 2019-2021. 6 section(s), 3 images.
Communicating for Causes
Training
in Digital Communication and Volunteer Mobilisation
For you, your collective or organisation to take ownership of digital communication and information technologies and make your cause’s voice reach further.
BOOST your cause, organisation and collective
Three in four Brazilians access the internet — 134 million people. How many times have you caught yourself scrolling social media for hours? Or googling just about anything? Does your cause have a digital presence?
“Out of sight, out of mind.”
You can make your cause’s voice reach further and mobilise donors, activists, defenders, collaborators and partners with tactical, organised communication. Up for the challenge?
This course trains you, your cause, collective or organisation in:
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Identifying the opportunities digital communication can open for your cause;
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Technical knowledge to produce high-impact content for different platforms and audiences;
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Hands-on practice with content-production tools, good practices and platforms;
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Managing and mobilising volunteer collaborators so they can learn and grow with your cause.
The course is free, online and interactive.
The thematic tracks
1. Communication
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Design. Why a visual identity matters, and how to create graphic and digital materials;
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Social media. Creating content and posts that engage and build visibility on social networks;
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Website. Building your digital presence and making an impact through your site.
2. Management and Mobilisation
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Marketing team. Creating and managing your marketing team’s demands.
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Time. Managing time and tasks to make your team productive.
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Internal marketing. Why it matters and how to run actions that motivate.
Resources
Throughout the course you can count on exclusive support and resources such as:
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An online learning environment with all the learning resources, Q&A and a board for exchanging ideas, knowledge, links and resources;
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Reading materials;
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Live and recorded classes;
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Practice exercises;
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100% digital training with live and recorded classes;
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Live and forum-based Q&A sessions for storytelling, questions and special cases;
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Exclusive certification.
Who you will learn with
THE EDUCATOR
EMILY ANDALAFT
Advertising professional, postgraduate and Master’s student in Strategic Marketing Management.
More than 6 (six) years of experience in B2B and B2C service companies, including advertising agencies.
Background in trade marketing, internal marketing and digital marketing, covering: research, strategy, campaign planning, action plans and the management of projects, processes and people.
Sign-up
Be ready to lead your cause’s communication. Sign up.
Unfortunately sign-ups have closed — but don’t worry, we will open a new cohort soon.
General information
When
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3 to 19 August;
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Tuesdays and Thursdays live, 7pm–9:30pm;
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Hands-on activities and weekly assignments.
Who
This training is made for:
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Managers, coordinators and directors of civil society organisations, collectives and organised groups working for social and environmental impact;
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Leaders of social and community projects;
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Leaders of activist movements;
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Community change agents;
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Social workers and educators;
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Volunteers and communication staff of social- and environmental-impact organisations, collectives and groups;
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Communication students and researchers.
The course is free, open and accessible to everyone.
Format
Online classes, live and recorded, through Google Classroom, with activities, theory, practice and group advisory sessions.
(+) References, videos, tools, readings and links are sent alongside the online classes to support your learning.
You need the following to take part:
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A computer (smartphone, tablet, laptop or desktop);
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Headphones (optional, recommended);
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Internet;
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A working browser;
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Access to e-mail to receive the links and extra resources for the classes.
Code of Conduct
People are the essence of Casa Hacker. We put people first and do our best to recognise, value and respect diversity, so we adopt this code of conduct and require everyone taking part to agree to and follow these rules and styles of participation, helping us create a safe, positive experience for everyone in the community.
Free
The course is free, but consider supporting the development of our courses and activities with a donation of any amount.
In company
This course can be offered to your institution. To ask about the in company options and their benefits, fill in the form and we will get in touch.
Partners
Disclaimer
This document was produced with the sole participation of Casa Hacker® and may in no case be taken to reflect the position of Cáritas Brasileira, ELO or the European Union.