Invenção Z is a Casa Hacker project whose aim is to promote the emancipation of social projects and collectives in digital marketing. Marketing de A a Z is an initiative of Invenção Z that sets out to train and develop social projects in volunteer management and digital marketing, so that they gain greater visibility for their work. In the video lesson “What a CSO should publish on its social media” we will talk about the importance of social media, teach how to create a persona and share some tips on the kinds of content a social project should be publishing on its social media.
Emily Andalaft: Advertising professional, postgraduate, master’s student in Strategic Marketing Management. More than 6 years of experience in service companies, B2B and B2C, including agencies. Experience in trade marketing, internal marketing and digital marketing. Notable for creating strategic solutions and methodologies, for professionalism and commitment in tasks and processes, and for managing people and projects.